🎓🌿 Supporting Young Talents and Brand Bulgaria!

On November 21, 2025, the first-ever Congress titled “Brand Bulgaria – Four-Season Hospitality Through the Vision of Young Talents” took place in Sofia, organized by the Department of Tourism Economics at UNWE. The forum brought together over 1,200 students, representatives of the tourism industry, and institutions to discuss innovative ideas for positioning Bulgaria as a year-round travel destination.

Mr. Krastev, Managing Partner at Hotels and Dreams and Apart Hotel Lucky Bansko, presented the second-place award to a team of students from the Marketing and Strategic Planning program, recognized for creating a promotional video highlighting the Southern Black Sea tourism region. The award – a complimentary overnight stay at Apart Hotel Lucky Bansko – is a gesture of appreciation for the creativity and dedication of these young talents.

By participating in the congress, Assoc. Prof. Dr. Asya Pandzherova – Executive Director of Lucky Bansko SPA & Relax – and Mr. Krastev once again demonstrated that supporting education, young professionals, and the sustainable development of the “Bulgaria” tourism brand is an integral part of the hotel business philosophy they represent. Initiatives like this build strong links between academia and the real-world tourism sector, with a clear mission: to develop Bulgaria as a modern, four-season, and competitive destination.

For Lucky Bansko SPA & Relax, this is more than just an event – it is an expression of a long-term commitment to causes that inspire and unite, all in the name of hospitality and Bulgarian identity.