South of Bansko is the Pirin National Park, a World Heritage Site included in the UNESCO Network of National Geoparks.
Bansko is officially designated a Museum Town. It is a place where the present meets the past: a modern-style town centre contrasts with rows of period houses lining old cobblestone streets. The town boasts more than 140 cultural monuments. Ancient fortresses and late-medieval churches have been partly or fully preserved in the vicinity of Bansko. The town is the birthplace of famous Bulgarian poets, writers, painters, and revolutionaries.
Bansko also serves as a starting point for trips to many other places of interest, such as the town of Melnik, the Rozhen Monastery, the large cities of Sofia and Plovdiv, the Bachkovo Monastery, the resort towns of Sandanski and Velingrad, and the villages of Leshten and Kovachevitsa, where the architecture is typical of the National Revival Period (18th-19th century). A different type of attraction is offered by the Yagodinska Cave, which is a wonder of nature.
Bansko is also set as a preferred summer destination, especially as it is included in round trips organized by international agents TUI, Thomas Cook, and ITS.